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Oracle Sales and Marketing Terminology

Before using Oracle Sales and Marketing, you should familiarize yourself with specific terminology used throughout this user's guide. In doing so, you will find it easier to move through the system and to retrieve the information you need. These terms are defined below:

Company: Represents an enterprise with whom you are conducting business, such as a corporation, a school district, or a city. A company has a unique number associated with it called the company number.

Customer: Represents a company that, at some time, has placed an order with your enterprise.

Prospect: Represents a company that has not yet placed an order with your enterprise.

Account: Represents a company at a single address. You can have many accounts within one company, each having a different address.

For example, three accounts for Technology Inc. (the company) might be:

If any of the above accounts have placed an order with company XYZ, then Technology Inc. is a customer. If none of the Technology Inc. accounts have placed an order with company XYZ, then Technology Inc. is a prospect.

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