Creating a Mail Blitz
Oracle Sales and Marketing lets you build and execute direct mail efforts. In addition, you can track the direct marketing efforts by automatically keeping statistics on the response to the campaign.
1. From the Navigator, choose Mailings -> Mail Blitz to open the Mail Blitz window.
2. Enter a name for the new blitz.
Your system administrator determines if a blitz code is system generated or entered by you. If the code is system defined, a new code is generated for the blitz, when you save the mail blitz record.
Attention: If you plan to track mass mailing responses, include the blitz code somewhere in the letter template. This code can then be entered in the Promotion Code field of the Find Account or Contact window and will add to the response statistics of your campaign.
4. Use the list of values to record the name of the mailing list you are using for the Mail Blitz in the List Name field.
Attention: List names are entered and maintained in the Lists window.
5. Enter either the Letter Code or Letter Name of the Mail Blitz cover letter.
You can edit an existing letter by choosing the Edit Letter button.
You can create a new letter by choosing the New Letter button.
The Actual field in the Responses region automatically increments by one each time the Mail Blitz code is referenced in the Find Account and Contact window.
8. Choose Save on the toolbar to add the new mail blitz to the database.