Preface

Welcome to Oracle9iAS Clickstream Intelligence, a comprehensive analytical tool that enables you to identify and analyze the behavior of Web site visitors.

This preface contains the following topics:

• Intended Audience

• Documentation Accessibility

• Structure

• Related Documents

• Conventions

Intended Audience

The Oracle9iAS Clickstream Intelligence User's Guide is intended for end-users of Oracle9iAS Clickstream Intelligence Analytics (Clickstream Analytics) who perform the following tasks:

• Internet development

• Electronic marketing

• Content creation

• Analysis of business intelligence data

To use this document, you must understand the type of audience your company tries to attract. It is also helpful to have a solid understanding of the scope of your company's Web site. Additionally you should have a working knowledge of the Internet and how to use an Internet browser.

Documentation Accessibility

Our goal is to make Oracle products, services, and supporting documentation accessible, with good usability, to the disabled community. To that end, our documentation includes features that make information available to users of assistive technology. This documentation is available in HTML format, and contains markup to facilitate access by the disabled community. Standards will continue to evolve over time, and Oracle Corporation is actively engaged with other market-leading technology vendors to address technical obstacles so that our documentation can be accessible to all of our customers. For additional information, visit the Oracle Accessibility Program Web site at http://www.oracle.com/accessibility/.

Accessibility of Code Examples in Documentation

JAWS, a Windows screen reader, may not always correctly read the code examples in this document. The conventions for writing code require that closing braces should appear on an otherwise empty line; however, JAWS may not always read a line of text that consists solely of a bracket or brace.

Accessibility of Links to External Web Sites in Documentation

This documentation may contain links to Web sites of other companies or organizations that Oracle Corporation does not own or control. Oracle Corporation neither evaluates nor makes any representations regarding the accessibility of these Web sites.

Structure

This Guide contains the following chapters:

Chapter 1, "Introduction"

This chapter provides a high-level overview of Oracle9iAS Clickstream Intelligence and its architecture.

Chapter 2, "Getting Started"

This chapter explains the Oracle9i Application Server components used to view Clickstream Analytics. It further explains log on procedures, the user interfaces of those components, and how to set up viewing preferences.

Chapter 3, "Working with Workbooks and Worksheets"

This chapter explains the form and function of the workbooks and worksheets in Clickstream Analytics. Information about modifying the look and feel of worksheet data is also provided.

Chapter 4, "Understanding Worksheet Data"

This chapter provides information about the potential uses for the workbooks and worksheets in Clickstream Analytics.

Appendix A, "Column Descriptions"

This appendix provides definitions for every data column available within the worksheets of Clickstream Analytics.

"Glossary"

Defines concepts and terminology used in this manual.

Related Documents

For more information, see the following documentation:

• Oracle9iAS Clickstream Intelligence Administrator's Guide

• Oracle9iAS Clickstream Intelligence Data Model Reference

• Oracle9i Application Server Installation Guide

• Oracle9i Discoverer Plus User's Guide

In North America, printed documentation is available for sale in the Oracle Store at

http://oraclestore.oracle.com/

Customers in Europe, the Middle East, and Africa (EMEA) can purchase documentation from

http://www.oraclebookshop.com/

Other customers can contact their Oracle representative to purchase printed documentation.

To download free release notes, installation documentation, white papers, or other collateral, please visit the Oracle Technology Network (OTN). You must register online before using OTN; registration is free and can be done at

http://technet.oracle.com/membership/index.htm

If you already have a username and password for OTN, then you can go directly to the documentation section of the OTN Web site at

http://technet.oracle.com/docs/index.htm

Conventions

This section describes the conventions used in the text and code examples of the this documentation set. It describes

Conventions in Text

We use various conventions in this text to help you quickly identify special terms. The following list describes those conventions, as applicable to the Oracle9iAS Clickstream Intelligence User's Guide.

Convention	Meaning
Bold	Bold typeface indicates terms that are defined in the text or in the glossary. Boldface type also denotes links and buttons that appear as User Interface components, and may be used for emphasis in lists or text.
Italics	Italic typeface indicates book titles or emphasis.
UPPERCASE monospace (fixed-width font)	Uppercase monospace typeface indicates elements supplied by the system. Such elements include parameters, privileges, datatypes, RMAN keywords, SQL keywords, SQL*Plus or utility commands, packages and methods, as well as system-supplied column names, database objects and structures, usernames, and roles.
lowercase monospace (fixed-width font)	Lowercase monospace typeface indicates executables, filenames, directory names, and sample user-supplied elements. Such elements include computer and database names, net service names, and connect identifiers, as well as user-supplied database objects and structures, column names, packages and classes, usernames and roles, program units, and parameter values. Note: Some programmatic elements use a mixture of UPPERCASE and lowercase. Enter these elements as shown.
lowercase monospace (fixed-width font) italic	Lowercase monospace italic font represents placeholders or variables.

Conventions in Code Examples

Code examples illustrate SQL, PL/SQL, SQL*Plus, or other command-line statements. They are displayed in a monospace (fixed-width) font and separated from normal text as shown in this example:

SELECT username FROM dba_users WHERE username = 'MIGRATE';

The following table describes typographic conventions used in code examples and provides examples of their use.

Convention	Meaning	Example
[ ]	Brackets enclose one or more optional items. Do not enter the brackets.	DECIMAL (digits [ , precision ])
{ }	Braces enclose two or more items, one of which is required. Do not enter the braces.	{ENABLE | DISABLE}
|	A vertical bar represents a choice of two or more options within brackets or braces. Enter one of the options. Do not enter the vertical bar.	{ENABLE | DISABLE} [COMPRESS | NOCOMPRESS]
...	Horizontal ellipsis points indicate either: That we have omitted parts of the code that are not directly related to the example That you can repeat a portion of the code	CREATE TABLE ... AS subquery; SELECT col1, col2, ... , coln FROM employees;
. . .	Vertical ellipsis points indicate that we have omitted several lines of code not directly related to the example.
Italics	Italicized text indicates placeholders or variables for which you must supply particular values.	CONNECT SYSTEM/system_password DB_NAME = database_name
UPPERCASE	Uppercase typeface indicates elements supplied by the system. We show these terms in uppercase in order to distinguish them from terms you define. Unless terms appear in brackets, enter them in the order and with the spelling shown. However, because these terms are not case sensitive, you can enter them in lowercase.	SELECT last_name, employee_id FROM employees; SELECT * FROM USER_TABLES; DROP TABLE hr.employees;
lowercase	Lowercase typeface indicates programmatic elements that you supply. For example, lowercase indicates names of tables, columns, or files. Note: Some programmatic elements use a mixture of UPPERCASE and lowercase. Enter these elements as shown.	SELECT last_name, employee_id FROM employees; sqlplus hr/hr CREATE USER mjones IDENTIFIED BY ty3MU9;