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Oracle9iAS Personalization User's Guide
Release 2(v9.0.2)

Part Number A95244-02
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Oracle9iAS Personalization (OP) provides real-time personalization for Web sites using an integrated real-time recommendation engine that is embedded in an Oracle database. OP is based on data mining technology and modeling; it builds a predictive model of customer preferences using Web-based behavioral data collected by a Web site as well as demographic data.

This manual is designed to introduce Java programmers and DBAs to the basic components and interfaces of OP.

Intended Audience

This manual is intended for users of Oracle9iAS Personalization:

Documentation Accessibility

Our goal is to make Oracle products, services, and supporting documentation accessible, with good usability, to the disabled community. To that end, our documentation includes features that make information available to users of assistive technology. This documentation is available in HTML format, and contains markup to facilitate access by the disabled community. Standards will continue to evolve over time, and Oracle Corporation is actively engaged with other market-leading technology vendors to address technical obstacles so that our documentation can be accessible to all of our customers. For additional information, visit the Oracle Accessibility Program Web site at

Accessibility of Code Examples in Documentation

JAWS, a Windows screen reader, may not always correctly read the code examples in this document. The conventions for writing code require that closing braces should appear on an otherwise empty line; however, JAWS may not always read a line of text that consists solely of a bracket or brace.


This manual contains the following chapters, an appendix, and a glossary:


To follow the exercises in this manual, you will need to have Oracle9iAS Personalization installed, including the option of installing the REAPI demo. (During installation, you are asked whether you want to install the demo data; you do.)

Oracle9iAS Personalization needs both Oracle9i and Oracle9iAS installed, possibly on different systems. If they are installed on different systems,

The following software is required for the Administrative UI browser:

Where to Find More Information

Documentation for Oracle9iAS Personalization at the current release consists of the following documents:

Related Manuals

Oracle9iAS Personalization documentation is a component of the Oracle9i Application Server Documentation Library. See especially:

Documentation Formats

Documentation for Oracle9iAS Personalization is provided in PDF and HTML formats.

To view the PDF files, you will need

To view the HTML files, you will need

Online Help

The OP Administrative UI includes extensive online help that can be summoned from a list of contents and from Help buttons.


In this manual, Windows refers to the Windows 95, Windows 98, and the Windows NT operating systems.

The SQL interface to Oracle9i is referred to as SQL. This interface is the Oracle9i implementation of the SQL standard ANSI X3.135-1992, ISO 9075:1992, commonly referred to as the ANSI/ISO SQL standard or SQL92. In examples, an implied carriage return occurs at the end of each line, unless otherwise noted. You must press the Return key at the end of a line of input.

The table below shows the conventions followed in this manual and their meanings:

Convention Meaning


Commands, menu names, menu items, names of dialogs.


Data fields and values, special characters, etc., examples of files, data, filenames, and pathnames.


Argument names and placeholders in command formats.


Angle brackets enclose user-supplied names.

[ ]

Brackets enclose optional clauses from which you can choose one or none.

% user input
system output

In interactive examples, user input is shown in bold typewriter, and system output is shown in regular typewriter.

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