Attrib_value_desired.gif shows a spreadsheet with five columns: Prediction has 1 for likely to purchase, 0 for not likely. All values (about 20 rows) are 1 in this sheet. Probability has the probability that someone would make a purchase. The top value is .9990074, and the last value in this figure is .94463193. The Household Size column has mostly 3s, but some 4-5s. The Marital Status column has almost all "Married." The Promotional Response column has 1 if the customer has responded to a promotion, 0 if the customer has not. All values except the last three are 1.