Siebel Automotive Guide > Managing Dealers >
About Automotive Dealers
In Siebel Automotive, a dealer is a franchised business, such as a car dealership, that is responsible for selling vehicles and providing service to the consumer after the sale.
A dealer is both a target account and also a partner company to a manufacturer.
Dealers are viewed as:
- Partner companies to the sales and service organization of a manufacturer because they need to collaborate on opportunities and service requests.
- Target customers to the field sales and service people of a manufacturer.
For information about sharing information with dealers, see Siebel Dealer Administration Guide.