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If you have multiple channel partners operating in the same locale, such as a shopping mall, you may want them to carry different sets of products to avoid unnecessary price reductions that ultimately erode the brand equity of your products. Companies in this situation determine the product mix that an account should carry based on the market segment of the account.
With the Siebel Consumer Goods application, you can use the Account Channel attribute to selectively display an account catalog with only the product categories and products that fit the account's market segment.
Administrators or key account managers can tag your company's accounts with the Account Channel attribute which determines the type of distribution to which channel the account belongs, such as Mass Merchandiser, or Electronics Specialists.
|Siebel Consumer Goods Guide|