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Scenario for Managing Consumer Goods Funds for Promotions
This scenario is an example of a process performed by marketing administrators and key account managers (KAMs). Your company may follow a different process according to its business requirements.
A large beverage manufacturing company has developed a new category of fruit-flavored beverages. The KAM plans to run a promotion at the account with a feature and display of the new category. To pay for the promotion, the KAM uses funds established by the marketing administrator. The KAM sets aside funds to pay for the promotion by creating a deal for the feature and display.
After the promotion has run, the KAM submits payments against the deal to pay for the promotion.
Funds are typically created by marketing administrators for use by KAMs.