Siebel Life Sciences Guide > Using Personalized Content Delivery >

About Personalized Content Delivery

Personalized Content Delivery enables companies to deliver presentations that are tailored to meet customer needs using multimedia content. It allows sales teams to deliver the right message to the right customer at the right time. PCD enables sales representatives to optimize each selling opportunity, resulting in improved customer acquisition, satisfaction, and retention.

Sales representatives can use PCD to convey product messages to their customers during a face-to-face sales call. PCD is integrated into the call-reporting process for Siebel Pharma allowing sales representatives to:

• Present key messages and related information
• Capture responses
• Conduct assessments of the messages delivered
• Capture signature for samples

PCD automatically tracks all the interactions and the content presented. The PCD Viewer and PCD Planner leverage Adobe Flash Player technology to render the user interface (UI). The client machine must have Abode Flash installed to allow users to use PCD functionality in a Siebel Business Application.