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Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Programs > Process of Setting Up Loyalty Programs > Defining Loyalty Features of Products, Price Lists, and CatalogsEvery product in the loyalty program must be defined in the Siebel application: Any item that can give a member points or that a member can use points to purchase must be entered as a product. This applies to items not normally thought of as products, such as action-based bonuses. For example, since a member receives points for enrolling in the program, a product is created that will be associated with this accrual transaction. For more information, see Example of Creating an Action-Based Bonus. If a member can purchase points with currency, then products must to be created to enable this. For example, if members can purchase points in blocks of 1,000, 3,000 and 5,000, then three products would be created. Each product, when purchased with currency, would credit the member with the respective number of points Airline companies define every possible Airport Code pair as a separate product. Each of these must have a base price defined in a price list. They can also have discounts, defined in Siebel Pricer. For information about defining airport codes, see Defining Loyalty Airport Codes. In addition to the usual tasks for defining products and prices, there are special fields used in loyalty products that the loyalty administrator and the product administrator should work together to define.
These fields must be used together with the other features of the Administration - Product screen when you define products. After defining the products, you create catalogs of these products, which are used by salespeople and member service representatives to sell the product, and by members who purchase the product through the Web. This section only covers Loyalty features of product and pricing administration. For more information about the other features of product and pricing administration, see Product Administration Guide and Pricing Administration Guide. For more information about creating catalogs, see Siebel eSales Administration Guide. This task is a step in Process of Setting Up Loyalty Programs. Defining Loyalty Features of ProductsAfter airline companies have defined airport codes, they define each of their flights as a product by selecting the From Airport and the To Airport for that flight. To define loyalty features of products
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Siebel Loyalty Administration Guide |