Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions > About Adding Marketing Information to Loyalty Promotions >
Associating Loyalty Members with Marketing Campaigns
To target loyalty members with an outbound communication, you can use marketing campaigns.
Marketing campaigns are based on contacts, not on members. Therefore, you must associate a Member with a Campaign record to include the member in a marketing campaign.
To associate a member with a marketing campaign
- Navigate to the Loyalty Members screen.
- In the Loyalty Members list, click the Member # field of the member you want to associate with the campaign.
- In the Campaigns list, add a new record, and select the marketing campaign in the Campaign field.