Siebel Personalization provides an integrated multichannel personalization platform for customizing enterprise-wide interactions with customers, partners, and employees. Personalization is part of the core infrastructure of Siebel eBusiness Applications and is fully integrated into the Siebel architecture.

This section includes the following topics:

• Siebel Personalization Components
• Personalization Features
• Process of Getting Started with Siebel Personalization
• Roles and Responsibilities
• Personalization Terminology
• Personalization and Content Targeting
• Personalization Usage Scenarios
• Real-Time Product Recommendations Scenario
• Personalization Through All Channels Scenario
• Third-Party Personalization Engines Integration Scenario