Siebel Loyalty Administration Guide > Using Siebel Loyalty with Partners >
About Partner Use of Siebel Loyalty
Partners are other companies that work with the host company that runs the loyalty program. For example, an airline's loyalty program may allow members to earn frequent flyer points by doing business with partners that are hotels, car rental companies, financial institutions, and retailers.
The host company uses the Loyalty Partner Portal to interact with its partners by sharing member information, jointly creating promotions, and reviewing and editing transactions. The Loyalty Partner Portal allows the host company to provide a simple interface to partners without worrying about the technical requirements of the high interactivity client.