Siebel Marketing Installation and Administration Guide > Creating Source Code and Vendor Profiles >
Setting Up Vendor Profiles
Vendors are external partners that receive lists of target contacts when you launch a campaign. Your campaign strategy may call for vendors such as call centers, fulfillment centers, and printers to split lists of contacts. Some customers would receive a telephone call, others a direct mail offer, and a third group would receive promotion samples. Use the Vendors view to create a library of vendor profiles for your marketing programs. Vendors include telemarketers, fulfillment houses, and any other company you retain to help you with campaign distribution.
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