Siebel Marketing User Guide > Planning and Designing Marketing Campaigns > Testing Campaigns >
Scenario for Testing Campaigns
The marketing manager of a telecommunications company plans to roll out a campaign that targets mobile communications customers whose service agreements expire in the next quarter. The campaign features an email containing information on the latest offers. The business goal is to retain the accounts of those customers by offering incentives for signing a new service agreement.
The marketing manager uses Test Offer to view the content and format of the email before it is sent to targeted customers.