Siebel Marketing User Guide > Planning and Designing Marketing Campaigns >

Process of Setting Up Campaigns

You use campaigns in Siebel Marketing and Siebel Campaigns. Prior to launching a campaign, you need to perform some or all of the following tasks:

• Marketing Segments and Segment Trees.
• Process of Creating and Modifying Offers
• Creating Campaigns.
• Campaign Elements That Can Be Associated with Campaigns.
• Associating Offers and Segments with Campaigns.
• Using SmartScripts with Campaigns.
• Process of Setting Up Teams and Groups.
• Using Assignment Manager with Campaign Contacts.
• Process of Setting Up Campaign Quotas.
• Process of Setting Up Campaign Assignment Skills.
• Associating Lists of Prospects or Contacts with Campaigns.
• Adding Contacts and Prospects to Campaigns Individually.
• Using Waves with Campaigns.
• About Previewing and Generating Lists.
• Determining Campaign Activities and Milestones. For more information, see the Siebel Applications Administration Guide.
• Preparing Literature Items. For more information, see the Siebel Applications Administration Guide.