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Process of Designing Marketing Programs

To design marketing programs, perform the following tasks:

• Creating Programs
• Adding Stages to Programs
• Specifying Repeating Stages Within Programs
• Associating Segments with Campaigns
• Adding Campaigns to Stages
• Setting Up Waves for Campaign Loads
• Adding Imported or Internal Lists to Campaigns
• Adding Trees to Campaigns and Allocating Segment Tree Cells
• Creating and Applying Program Templates
• Executing Programs

Related Topics

• About Multistage Programs
• About the Program Execution Workflow
• About Using the Program Flow
• Process of Loading Customers in Campaigns
• Launching Programs and Campaigns