Siebel Marketing User Guide > Launching Programs and Campaigns >

About Launching Programs and Campaigns

When a campaign is ready for launch, the target list of contacts may be exported to a fulfillment partner or another application. Because direct mail vendors often require specific formatting of campaign lists, you can define, manage and preview the output list format without the intervention of an administrator.

When you launch a campaign, the Server Request Broker starts the Marketing Campaign Launch workflow process. This process sends contact list files to specified vendors, most commonly using FTP (file transfer protocol), and email offers are sent to targeted recipients.

You can launch a marketing program in the following ways:

• Launch a campaign manually. You can launch a campaign using the campaign form menu in any of the campaign views or by right-clicking on the campaign object in the program flow. For more information about manual execution, see Launching Campaigns Manually.
• Launch a program stage automatically. You can schedule a stage of a program to launch automatically (including all the campaigns in the stage) from the Program screen. In the Schedule view tab, click the Calendar link. For more information about automatic execution, see Process of Using the Schedule Calendar View.
• Launch a campaign automatically. You can schedule a campaign to launch automatically from the Campaign screen. In the Schedule view tab, click the Calendar link. For more information, see Process of Using the Schedule Calendar View.

You launch email campaigns through the Siebel Email Marketing Server. Export list files and faxes are distributed through the Siebel Communication Server. Make sure that your Email Marketing Server and Communication Server are online so that the launch completes successfully.

When you launch a campaign, you must know which campaign wave or waves you want to launch, especially if your campaign is a recurring campaign. In most cases, the wave you want is the most recent wave. However, when you launch the campaign, make sure that you select the correct wave from the Launch Waves dialog box.

NOTE:  On the Marketing Server component, a parameter called Wave Batch Size determines the number of subwaves created. Each subwave creates a new request or thread to the email sending daemon.

For email campaigns, the Email marketing server can process parallel tasks for improved scalability. To enable the generation of email files for each thread, be sure to split the Email Server list format correctly.