Siebel Marketing User Guide > Launching Programs and Campaigns > Process of Displaying Response Charts in Siebel Campaigns >
Displaying the Average Opportunity Revenue Analysis (Response) Charts
The Average Opportunity Revenue Analysis chart displays the average revenue for each campaign. For each opportunity created for the campaign, the revenue is added and the average is taken across opportunities created for the campaign.
Values for this chart are derived from the Revenue and Source fields in the Opportunity screen's My Opportunities or All Opportunities list. The revenue number is derived from the average of the Revenue fields in the Opportunity records, with the Source field set to the campaign name. Before generating this chart, make sure to complete these fields for opportunities used in this analysis.