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Siebel List Management Module

The List Management module is available to users with a license for Siebel Marketing or Siebel Campaigns.

NOTE:  The Siebel Campaigns module can be added to any base application, including Siebel Sales, Siebel Call Center, and Siebel PRM.

Use List Management to create and manage lists of contacts and prospects within your applications for use in marketing campaigns. A list is defined as a grouping of contact or prospect records in the Siebel database.

Contacts are customers already in the Siebel database. Prospects are potential customers that have yet to be screened, qualified, and promoted to contacts. By using this distinction, List Management can eliminate prospects that do not qualify for promotion to contacts.

For example, you rent a magazine subscriber list containing 1,000 names and addresses. You want to contact these people, but because the list is rented, you may not add the records into your Siebel database as contacts unless they become customers generating revenue. You must be able to remove the names from your database when you return the list. Use Siebel List Management to identify these names and addresses as temporary prospects until they can be promoted to contacts.