Siebel Marketing User Guide > Managing Lists > Process of Creating and Managing Internal Lists and Subscription Lists >

Creating and Managing Subscription Lists

You can use lists in List Management to serve as subscription lists for Email campaigns. A subscription list is a set of contacts or prospects that have indicated that they wish to receive communications about a certain topic. After creating a subscription list, you can associate the list with an Email Offer. Any responses to Subscribe or Unsubscribe from List then adds and removes members from this list.

Before you can create a subscription list, create an internal list of contacts, prospects, or both using one of the following methods:

• The Add to List button in the List Management views
• The Create Target List feature (Siebel Industry Applications only)
• EIM or other custom configuration

To create a subscription list

1. Navigate to the List Management screen > Lists view.
2. Find the list you created.
3. Change the Type to Subscription.

To associate the subscription to an email offer

1. Navigate to the Offers screen > Email Offers view.
2. Query for an Email Offer with which to associate the list.
3. Click the offer and in the form below, add the subscription list.