Siebel Marketing User Guide > Planning and Budgeting for Marketing >
About Loyalty Programs
Loyalty programs are available in Siebel Loyalty Management only. You can associate a campaign to your loyalty promotions by first associating the loyalty program with a marketing plan. Any expenses for the loyalty promotion are then rolled up to the marketing plan and appear in the audit trail. To associate a loyalty program with a marketing plan
- Navigate to the Marketing Plans screen.
- Click a marketing plan.
The Plan Tactics view tab appears.
- Click the Plan Details tab.
- In the Marketing Plan Details form, choose a Loyalty Program.
To associate a loyalty promotion with a campaign
- Navigate to the Marketing Plans screen.
- Click a marketing plan.
The Plan Tactics view tab appears.
- Add a new plan tactic.
- Click the plan tactic.
- Click the Design view tab.
- Click the Related Loyalty Promotions link.
A list of Loyalty programs that are associated with the selected Marketing plan appears.
- Add a promotion.
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