Siebel Marketing User Guide > Setting Up and Using Web Marketing >

Default Campaigns and Default Offers

Assigning a default campaign and offer is part of the Web Marketing setup process. An offer associated with the default campaign can be designated as the default offer.

You specify the default campaign and default offer in the Application Administration screen in the System Preferences view. To assign a default campaign, complete the Default Campaign Code field. To assign the default offer, complete the Default Offer Code field.

The default campaign and default offer determine which offers are presented to the customer during that customer's Web Marketing session. These offers appear in addition to any targeted offers such as an embedded link in an email offer.

For more information about default offers and default campaigns, review the Featured Offers topic in Web Marketing Offers Page