Siebel Marketing User Guide > Setting Up and Using Web Marketing > Customization of the Web Marketing User Interface >

Web Marketing Web Survey View

When the Web site visitor clicks an embedded URL for a Web survey in an email or Web offer, a survey wizard appears that navigates the visitor through a series of questions about the product. Survey results can be stored and then analyzed and used for future marketing activities. Web surveys are administered using Siebel SmartScripts. For more information, see Siebel SmartScript Administration Guide.