Siebel Partner Relationship Management Administration Guide Addendum for Industry Applications > Siebel PRM for Apparel and Footwear > Personalization for Apparel and Footwear >

Account Profile Attributes

The following attributes are used to evaluate an account's segmentation:

• Account Channel. Determines which type of distribution channel the account belongs to. Example values in this attribute are department stores, athletic specialty stores, and discount stores.
• Product Differentiation. Determines the type of products within any category that the account should carry. For example, an account with a Product Differentiation value of fashion should be carrying products that cater to fashion-conscious consumers.

These two attributes are found in the following Siebel objects:

• Accounts
• Products
• Catalogs
• Catalog Categories