Siebel Partner Relationship Management Administration Guide > Managing Marketing Campaigns with Siebel PRM > About Marketing to Partners >

Making Campaign Offers to Partners

When you do collaborative marketing with partners, you generally create phone offers and have the partners execute the phone campaign. When you market to your partners, you can use a variety of offers, including:

• eNewsletters
• eMail Offers
• Direct Mail Offers
• Web Offers
• Fax Offers
• Phone Offers

Offers can be used for marketing and for communicating with partners.

For example, you can create eNewsletters that update partners on the latest information about your company, or create eNewsletters that are delivered on a regular schedule. The eNewsletters can have a variety of purposes: you can use them for regular newsletters, news releases, quarterly financial results, special promotions, or for other purposes.

Offers have content that can be personalized for each recipient. The Offers screen lets you create sections for each type of offer and to specify rules that determine which sections the recipient sees.

For information about working with offers, see Siebel Marketing Guide.