This section describes how to target content by using expressions. It also describes how to create rule sets and associate rule sets with applets. Salutation applets are also described because they use inclusion expressions of rules to display a text message to the user.

This section includes the following topics:

• Process of Content Targeting
• About Expressions and Expression Types
• About the Personalization Business Rules Designer
• Process of Creating Business Rules
• Writing a Business Rule
• About Creating Rule Sets and Rules
• About Salutation Applets
• Process of Adding a Message to the Salutation Applet