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Typical reports generated from application software tend to be operational/transactional data spanning multiple pages. While this is generally appropriate for operations personnel, senior managers often need reports that go beyond the mere presentation of data and help extract the key information for decision making by bringing it into high visual relief.
In some organizations, high-level executives use reports as their primary form of interaction with Siebel Business Applications, and reports provide their typical means of accessing an application's data. It is important to provide such users with reports that include summary information and performance metrics in graphical form in a concise and intuitive format. Siebel Smart Reports help senior managers users characterize a situation, analyze various issues, and take appropriate action.
For example, sales representatives, sales managers, and call center managers can use Smart Reports to measure their performance against recommended best practices, analyze trends, identify exceptions, and take appropriate action. Smart Reports are organized to start with summary information and proceed to the most detailed information. The contents fall into three sections or categories of information:
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