Siebel Business Process Designer Administration Guide > Workflow Policies > About Workflow Policies and Siebel Marketing >
Using the Send Campaign Email Workflow Policy Program
The Send Campaign Email program provides marketers with the ability to send emails to campaign contacts and prospects.
Send Campaign Email has new Available Substitutions in the Send Message Arguments applet, such as [Prospect First Name], to allow for personalization of campaign emails.
To add a new substitution, you need to edit the SQL Statement corresponding to your Database Platform in Siebel Tools, Program | Programs Argument. Modify the Default Value for SQL Statement Outputs. These variables are for holding the result of the query statement. These variables also correspond to the Available Substitution in the Send Message Argument applet.
The Recipients applet is where you select the Recipient Type. The campaign contacts and prospects to whom the email will be sent are seen in the Contacts/Prospects applet in the Campaign Administration view.