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Using Briefings, sales, marketing, and service professionals can access relevant business information about customers, prospects, markets, and competitors. Siebel Briefings aggregates Siebel data, news articles, company profiles, marketing literature, and other external data in Briefing documents. Information from outside your company is presented in the context of front-office data. For example, an Account Briefing contains information from your Siebel database, such as opportunities and service requests, as well as recent news articles about that account.
Briefing documents provide one-click access to business applications and external content sources. Users can get more detailed information by drilling down from Briefing documents into other modules in their Siebel application, and they can click hyperlinks to navigate to external Web sites.
The external content for these briefings is preconfigured to integrate with Siebel Briefings if customers subscribe to Siebel Content Services. However, other external, Web-based sources can also be configured to integrate with Briefings.
|Siebel Briefings Administration Guide|