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About Managing Contacts in Life Sciences

In Siebel Life Sciences a contact is typically a physician, nurse, or pharmacist or other medical professional. In a more general sense, a contact can be any individual a pharmaceutical company deems significant to their business process including a formulary director, contracts administrator, or medical education event speaker.

This chapter describes how to manage Siebel Life Sciences contact information. Using the procedures given in this chapter, you will be able to perform the administrator tasks of defining and specifying medical specialities, deleting a contact, defining bricks, and associating contacts to a brick. End users such as sales representatives and managed care account managers can use the Contacts view to create and track a variety of contact information, including contact affiliations, contact and account relationships, contact assessments, and the best times to call on a contact.