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Installing the Email Marketing Server


You need to locate the Email Marketing Daemon installation programs. They are shipped on separate media from the Marketing operational application media. Installers for all platforms and Email Marketing daemons (Email Sending Daemon, Bounce Handler Daemon, and Click-Through Daemon) can be found on this media.

NOTE:  When installing on a MS Windows platform, the components should be installed on a drive with sufficient space to handle the size of the log files.

To install Email Marketing, you need to install each of the following components:

  • Email Sending Daemon (ESD). The Email Sending Daemon installation program for Email Marketing 7.7 is called esd-install.exe on MS Windows and esd-install.bin on UNIX. The Email Sending Daemon is typically placed on a different server from the Marketing Server or any of the other Email Marketing components (for example, BHD and CTD).

    It is important to determine the appropriate location in which to install the Email Sending Daemon. Typically it is installed on the corporate network, behind the corporate DMZ. Selecting this location requires the network administrator to perform the following tasks:

    • Define how the Email Sending Daemon connects to outbound Mail Transfer Agents within the DMZ.
    • Provide a way for the Email Sending Daemon to look up DNS A records for outbound Mail Transfer Agents.
  • Bounce Handler Daemon (BHD). The Bounce Handler Daemon installation program for Email Marketing 7.7 is called bhd-install.exe on MS Windows and bhd-install.bin on UNIX. The Bounce Handler Daemon may be placed on a separate server from the Marketing Server or any of the other Email Marketing components (for example, ESD and CTD). However, it typically shares a server with the Click-Through Daemon.

    It is important to determine the appropriate location in which to install the Bounce Handler Daemon. Typically it is installed inside the corporate DMZ. Selecting this location requires the network administrator to perform the following tasks:

    • Register the IP address that identifies the Bounce Handler Daemon on the Internet. The IP address must be registered as a DNS MX record. Historically, it takes at least two weeks (after registration) for the entire Internet to be properly updated with this information. Therefore, you need to register as early as possible.
    • Define a way for the Bounce Handler Daemon to receive inbound SMTP messages from the Internet through the outer DMZ firewall. The Bounce Handler Daemon passes asynchronous bounce details to the Marketing Server through SISNAPI protocol. The communication between the Bounce Handler Daemon and the Marketing Server requires you to define a way for the SISNAPI messages to pass through the inner DMZ firewall.
  • Click-Through Daemon (CTD). The Click-Through Daemon installation program for Email Marketing 7.7 is called ctd-install.exe on MS Windows and ctd-install.bin on UNIX. The Click-Through Daemon may be placed on a separate server from the Marketing Server or any of the other Email Marketing components (for example, ESD and BHD). However, it typically shares a server with the Bounce Handler Daemon.

    It is important to determine the appropriate location in which to install the Click-Through Daemon. Typically it is installed inside the corporate DMZ. Selecting this location requires the network administrator to perform the following tasks:

    • Define a way for the Click-Through Daemon to service HTTP requests from the Internet through the outer DMZ firewall.
    • Register the IP address that identifies the Click-Through Daemon on the Internet. The IP address must be registered as a DNS A record. Historically, it takes at least two weeks (after registration) for the entire Internet to be properly updated with this information. Therefore, you need to register as early as possible.
    • The Click-Through Daemon passes details about the HTTP requests it serviced (Tracked URLs, Forward To Friend, and so on) to the Marketing Server through SISNAPI protocol. The communication between the Click-Through Daemon and the Marketing Server requires you to define a way for the SISNAPI messages to pass through the inner DMZ firewall.

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Siebel Marketing Installation and Administration Guide