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Siebel Marketing Installation and Administration Guide > Installing and Administering Segmentation and List Generation > About Mapping Segmentation MetadataSegmentation allows you to identify a group of targets for applying a marketing treatment. Typically, targets are individuals, businesses, bank accounts, or households but they can be any dimensional entity in the database such as Opportunities or Assets. The marketing segmentation user interface allows you to specify criteria that groups targets based on behavior patterns. Segmentation Metadata allows you to specify this criteria and is comprised of the following entities:
For instructions about how to create segmentation metadata, see Siebel Analytics Server Administration Guide. When you have created the segmentation metadata, you need to test the integrated environment. |
Siebel Marketing Installation and Administration Guide |