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Real-Time Product Recommendations Scenario
This section consists of the following topics:
About the Real-Time Product Scenario
A company sells thousands of products in many areas. A typical customer is likely to be interested in a small subset of those products.
The company wants to:
- Recommend only those products that are of interest to that particular customer.
- Make sure that the products shown are in stock and are profitable for the company.
Implementing Real-Time Product Scenario
Use the following steps to implement this:
When customers enter the company's Web site, they see products appropriate to their industry or other interests. After adding products to the Shopping Cart, new products are recommended that complement the ones they have already selected. The customers are more likely to buy products that are useful and readily apparent.