| Bookshelf Home | Contents | Index | Search | PDF | |
Siebel Marketing Guide > Campaign Plans and Campaigns >
Working With Campaign Contacts and Prospects
In Siebel Marketing and Siebel Campaigns, lists are sets of contact information, usually purchased from third-party companies or imported from another application. You can include one or more lists of contacts and prospects for a campaign. In addition, you can add individuals using the Contacts/Prospects view tab.
In Siebel Marketing, when you load a campaign plan, the campaign contacts are loaded primarily based on allocated segment members. For details about segment allocation, see Allocating Segment Counts to Campaigns. In addition to using segments, Siebel Marketing allows you to link lists directly to a campaign.
There are three types of lists used by Siebel Marketing and Siebel Campaigns:
- External lists. You can import purchased or rented lists into your Siebel system using List Management. When you use List Management with Siebel Data Quality you can scrub lists for duplicates during the import process. For details, see Importing and Managing External Lists.
- Internal lists. You can also use List Management to maintain lists created from records that already exist in your contacts or prospects databases. For details, see Creating and Managing Internal Lists.
- D&B lists. D&B lists are generated from D&B libraries of companies based on criteria you define. The D&B module provides a library of incorporated businesses that you can market to. Using the D&B screen you can create a list of D&B contacts to use in your campaign. For details, see the chapter about D&B in Applications Administration Guide.
You perform the following tasks when managing your contacts and prospects:
| Bookshelf Home | Contents | Index | Search | PDF | |
Siebel Marketing Guide, Version 7.5, Rev. A Published: 18 April 2003 |