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Working With Output File Layouts

An output or distribution list of contacts is generated when your campaign is loaded. The customer information is arranged according to the predefined output file layout, which is designed according to how the list will be used. A fulfillment vendor might require a full name and address for each contact in the list to ship a product sample. A call center representative might only require the customer's name, telephone number. and account rating.

For example, if your direct mail output file layout requires a full address as well as a source code, you add predefined list measures such as first name, last name, address, city, state, and ZIP and a source code format in sequential order as you define the list format.

You can define, edit, and sequence the fields (types of information) that you want to appear in your distribution list. In addition to customer contact information, you can also specify that you want to integrate seed contacts—quality control personnel that will receive the offer and evaluate its timeliness, appearance, and so on. For details, see Creating and Modifying Seed Lists for Output File Layouts.

The Output File Layouts list displays predefined list formats. Selecting an output file layout displays its properties in the All Components list where you can display a list of components or details about the selected component.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003