Siebel Marketing Guide > Designing Marketing Program Plans > Using the Program Flow >

Using Repeating Stages Within a Program


In most multistage programs, each stage occurs only once, separated by a specified number of days between stages. In some circumstances, you may wish to have a follow-up stage repeat at a different frequency than a previous stage. For example, in Stage 1, you send a direct mailing with a Web site link to a large audience. In Stage 2, every day you monitor the Web site mentioned in the direct mail offer and call any customers who visit the Web site immediately. In this example, Stage 1 only occurs once and Stage 2 repeats daily until the end of the campaign.

NOTE:  By default, contacts that were contacted in a previous run of a stage are automatically excluded from subsequent runs of the same stage.

To specify a repeating stage

  1. From the application-level menu, choose View > Site Map > Programs > My Program Plans.
  2. In the Program Plans list, select your multistage program and click the Stages view tab.
  3. NOTE:  You cannot repeat Stage 1.

  4. In the Stages list, select the stage that you wish to repeat and complete the fields using the following descriptions:
  5. Field
    Description
    Lag (Days)
    The number of days after the start of the previous stage that the selected stage should begin.
    Repeat Every / Units
    Repeat frequency. For example, if the stage should repeat every 7 days, type 7 in the Repeat Every field and type Days in the Units field.
    Until Day
    Type the number of days that the stage will run. This value cannot be greater than the Lag (Days) value for the next stage. All repeats of a stage must complete before the next stage can begin.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003