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Siebel Marketing Guide > Creating and Using Offers >

Associating Web Offers, Web Surveys, Events, and URLs With Offers

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The ability to associate Web offers, Web surveys, Events, and URLs with offers is available in Siebel Marketing and Siebel eMarketing.

Each offer element (Related Events, Web surveys, Web offers, and URLs) can be associated with any offer type with one exception. Web offers cannot include links to other Web offers. However, you can relate the same Web offer to more than one email offer. For example you might have an eService Web Offer and want to associate that Web offer with multiple email offers. In this case, each of these email offers will have a link to that same web offer.

Use the Related Web Offers, Related Web Surveys, Related Events, and Related URLs view tabs to add each offer element to the appropriate offer. After you add an element to the list, it is available as a personalization element in the appropriate Offer view tab. For example, after you add a Web offer on the Related Web Offers view tab, you can navigate to an Edit view and select Web Offers in the Personalization Category field. Your newly added Web offer appears in the list of elements.

When the Web site visitor clicks a Web survey link on the Offers or Information views, a survey wizard appears that steps the user through a series of questions about the product. You can use Web Surveys to capture customer feedback or qualify leads. Using the Web Survey designer, you can design a survey once, reuse questions and answers across multiple surveys, and deploy the survey on the Web and in the Call Center. The hyperlink takes the customer to a predefined Web survey page.

NOTE:  Web Surveys are created using Siebel SmartScript. For more information, see Siebel SmartScript Administration Guide.

The Related Web Surveys list contains a list of Web surveys related to this campaign that can be included in Web Offer page as URL hyperlinks. Drill down on the survey name in the Related Web Surveys list to display the Smart Script Administration screen's Scripts list where you can select and modify the survey.

The following list contains descriptions of how links to offer elements appear in an offer:

Web offer link. The following is an example of how a link to a Web offer appears in an offer. The hyperlink is the image (banner_midsize.gif). When you click the link, the Web offer (Introducing Siebel eService, MidMarket Edition) appears.

<a href="[*Web Offer: Introducing Siebel eService MidMarket Edition]"> <img src="banner_midsize.gif" border=0 width="149" height="43"> </a>

Event link. The following is an example of how a link to an Event appears in an offer. The hyperlink is Click Here. When you click Click Here, the specific Event appears.

<a href="[*Web Offer: Introducing Siebel eService MidMarket Edition]">Click here</a>

Web survey link. The following is an example of how a link to a Survey appears in an offer. The hyperlink is the image (customer_survey.gif). When you click the image, the specific survey appears.

<a href="[*Web Survey: eMarketing-eService Survey]"><img src="images/customer_survey.gif" border=0 width="156" height="23">

URLs link. The following is an example of how a link to a related URL appears in an offer. The hyperlink is Click Here. When you click the words Click Here, the specific URL appears, showing any specified data elements.

<a href="[*Related URL: Siebel URL]">Click here</a>

Products link. The following is an example of how a link to a Product URL appears in an offer. The hyperlink is the image (order_now.gif). When you click the image, the specific product page appears.

<a href="[*Product: Siebel eService, MME]"><img src="images/ order_now.gif" border=0 width="81" height="23">

To associate Web offers, Web surveys, Events, and Related URLs with offers

From the application-level menu, choose View > Site Map > Offers.
In the Show drop-down list, choose the offer type with which you want to associate an offer element.
In the selected offers list, drill down on the offer name.
Click the view tab for the Web offer or offer element that you want to associate with the selected offer.
In the selected list, create a new record.

NOTE:  Related URLs must start with http:// or the Web server address will be inserted.

In the add dialog box, select the Web offer or offer element and click OK.

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