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Source Code Formatting

Siebel Marketing has flexible source code capabilities for use with exported lists, allowing proper campaign tracking and reporting. The source code format can include encoded information about each customer or prospect based on any database field, whether real or derived. You can also define and maintain multiple formats for use in different campaign scenarios. After you launch the campaign, the source codes assigned to each customer can be captured as part of the response and decoded for closed-loop tracking.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003