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How This Guide Is Organized


Most chapters of this guide document key tasks and commonly used screens based upon a job role.

This book focuses on tasks commonly performed by marketing and campaigns administrators or those with a familiarity with database tables and fields. Initialization and data mapping tasks are typically performed once, with modifications dependant on changes in data sources and marketing and campaigns strategy.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003