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Siebel ePharma Analytics Dashboards

Siebel ePharma Analytics dashboards are available to users of Siebel ePharma Analytics.

Pharma Contact Call Effectiveness Analytics

This dashboard provides information about the contact call activities of sales representatives. These activities include detailing, sampling, and promotional item drops. The activities are compared to potential derived from syndicated data sources. These comparisons provide information about the promotional effectiveness of contact call activity.

Sales and marketing executives can view call activity data to determine how effective the field sales representatives are at covering their respective territories. The reports in this dashboard allow you to compare the prescription potential of geographies and customer segments by franchise, specialty, postal code, decile, and so on, down to the individual prescriber and account.

Pharma Account Call Effectiveness Analytics

This dashboard provides information about the account call activities of sales representatives. These analyses include detailing, sampling, and promotional item drop activities, compared to potential derived from syndicated data sources.

Pharma Sales Analytics

This dashboard provides information about new prescriptions, total prescriptions, direct sales, indirect sales, and indirect units results. Sales and marketing executives can use the prescription and sales data in these reports to help understand market share and product trends.

Pharma Call Activity Profit and Loss Analytics

This dashboard is for sales and marketing executives. It analyzes spending against product details, samples, and promotional items dropped against new prescription data. Results appear in monetary amounts. Users can also analyze the return on promotional investment by sales representative, postal code, time, and individual prescriber.

The charts and graphs in this dashboard allow you to choose different measures and ratios to use in analyzing the data.

Pharma Medical Education Analytics

This dashboard is for sales and marketing executives. It can be used to analyze medical education plans and event spending against new prescriptions generated after the events. It can also be used to measure prescription lift and ROI per event.

Sales managers can assess medical education event effectiveness, speaker analysis, and event analysis. Budget analyses, with charts and graphs, allow you to choose different measures and ratios to analyze the data.

Users can also analyze medical education events by sales representative, product, time, and individual attendees.

Pharma Sales Objectives Analytics

This dashboard is for sales managers and sales representatives. It can be used to assess performance against sales targets and call frequency. It can also be used to determine coverage by sales territory, call activities by product indication, n-tile ranking, and order of presentation.

Users can analyze target results compared with actual results for activities and prescriptions, the distribution of all contact and account calls, and product details.

Product managers can also see information about the indicators in product details.

Pharma Executive Analytics

This dashboard is for senior sales executives. It provides executives with an overview of sales and call activities, for use in assessing organizational health.


 Siebel Analytics User Guide 
 Published: 18 April 2003