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Business Scenario for Microsite Management

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This scenario provides an example of microsite management tasks performed by the microsite owner and a content author for the microsite. Your company may follow a different process according to its business requirements.

The microsite owner for the analyst relations group of a large company has been asked to develop a new microsite on the company intranet. The old Analyst Relations microsite contains out-of-date information and is hard to maintain. Using Microsite Management will make setting up the site and maintaining content much easier. The new site will include links to analysts' reports, lists of key contacts, information on the company's policies, and reports on competitors.

In cooperation with the company intranet administrator, the microsite owner reviews the existing structure of the company's Web site. Together they determine that the new Analyst Relations microsite should be available from the Sales root-level page. After the company intranet administrator has created the Sales root-level page, the microsite owner creates the new Analyst Relations page link on the Sales screen.

The microsite owner creates links to other intranet and Internet pages and to views within the Siebel application. He adds some text and graphics along with content created in applications such as Microsoft Word, Microsoft Excel, HMTL, and Adobe Acrobat.

The microsite owner associates the access groups to each of the page items. He makes sure that only certain groups of end users will see the items displayed on the page and also that the right contributors are able to edit the items' content.

Date ranges are also associated with each of the page items, so that only current content appears on the page. Because a number of content items require the same access groups and dates, the microsite owner uses the group properties feature, which allows him to set the same properties for all selected items together.

At various stages in the page design, the microsite owner previews the page. Because some of the content is time sensitive, he previews the page as it will appear on several dates in the future.

In order that users can use the Siebel Search Center to find the page, the microsite owner creates search indexes on the content.

As soon as the new Analyst Relations microsite page has been approved and is displayed to users, the microsite owner deletes the old page.

About Using Content Center with Microsite Management. Depending upon the complexity of the analyst relations microsite and the approvers (and authors) involved, the company may choose to use Content Center to streamline the production of this microsite, as outlined here:

• The corporate marketing director in charge of analyst relations creates a content project which her team uses to create the analyst relations microsite; in the project she specifies the tasks involved in producing the microsite.
• The Content Center workflow routes these tasks to the designated microsite owner who views them in his Content Inbox.
• The microsite owner drills down on the content task and creates the new analyst relations microsite.
• After content has been drafted, the microsite owner submits them for approval to the designated reviewers in the project's approval workflow.
• When the microsite and its contents have been approved, the microsite is published from the Content Center's staging environment to the production environment.

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