Bookshelf v7.5: Product Modules and Options

Product Modules and Options

Siebel eAutomotive provides the following options:

Data Modeling. Representation of the entities and relationships involved in a selling model that includes a franchised distribution channel and complex product ownership and service linkages. The basic data model allows all Call Center, Marketing, Sales, and Service capability within Siebel eAutomotive. The vehicles industry does not fall neatly into business-to-business or business-to-consumer selling. Siebel eAutomotive explicitly supports the pure form of both models, along with a business-to-everyone model that supports many hybrid models in which a consumer's work affiliation can influence the buying process.

Multi-Channel Communication. Provides anonymous and known contacts, channel partners, and employees with the opportunity to interact with the enterprise in the form of their choosing, whether in person, on the phone, or electronically.

Dealer and Service Center Location. A parameter-driven search allowing identification of the appropriate dealer in response to a service call or sales opportunity.

Legacy Systems Integration. Provides appropriate connections to legacy application databases required to support marketing, sales, and service activities with new or existing Dealer Business Systems.

Lead Sharing and Tracking. Captures sales opportunities that originate from any form of customer contact, associates them with any demographic information already available, and adds to the demographics based on the contact. Routes the opportunity to the appropriate party within the sales channel to provide follow-up.

Retail Sales Process Automation. Supports the sales team in a vehicle retail sales process from prospecting through opportunity origination and follow-up to sale closure and follow-up service.

Customer Loyalty and Service Marketing. Maintains ongoing contact with the retail customer to ensure satisfaction, drive service revenues, and understand needs for subsequent vehicle purchases.