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Siebel Business Process Designer Administration Guide > Workflow Policies and Siebel Marketing >

Using Workflow Policy Programs for Campaign Execution

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The Workflow Policy programs in Siebel Marketing were designed to allow a marketer to create complex campaign policies to automate the different stages of the campaign. Actions are based on the type of workflow policy program used and are used by Workflow Policies to create campaign policies.

Three workflow policy programs are designed for creating actions to execute campaigns:

Send Campaign Email. Sends email to all contacts and prospects associated with a campaign.
Create Email Activity. Creates an activity record on all the contacts or prospects that were sent an email.
Assign to Campaign. Takes a contact or a prospect and assigns it to a chosen campaign.

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