Bookshelf Home | Contents | Index | Search | PDF

Siebel Consumer Sector Guide > Trade Promotions > Administrator Procedures >

Creating Corporate Promotions

---

Brand managers create and maintain corporate promotions. For example, the brand manager of a new fruit-flavored beverage may wish to run a Summer Olympics promotion of the product. The brand manager creates a corporate promotion. The promotion provides information about the recommended method for running the promotion, start and end dates for the promotion, the objective for the promotion, and other details.

Key account managers review corporate promotions when creating promotions for their own accounts. Information included in corporate promotions, such as suggested tactics for promoting products, is useful to key account managers during the account promotion planning process.

To create a corporate promotion

From the application-level menu, choose View > Site Map > Data Administration > Corporate Promotions.
In the Corporate Promotions list, add a record and complete the necessary fields.

Some fields in the Corporate Promotions list are described in Table 17.

Table 17. Selected Fields Found in the Corporate Promotions List

Field	Comments
Category	Brand or category of the promotion.
Parent Promotion	If the promotion is a child of a parent promotion, the parent is specified here.
Period	Period of time for the promotion. By default, the Start and End dates for the promotion, shipment, and consumption fields are equal to the start and end dates of the period.
Promotion	Name of the promotion. Click the hyperlink to navigate to the Promotion Literature view for this promotion.
Promotion Id	A unique number assigned to the promotion.
Tactics	Tactic used for the promotion (for example, feature display or temporary price reduction) LOV Type: TACTICS_TYPE

NOTE:  Any account promotion that is based on a corporate promotion relies on the corporate promotion for its name. Before you delete a corporate promotion, be sure to first delete any account promotions that are based on the corporate promotion being deleted.

Bookshelf Home | Contents | Index | Search | PDF