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Siebel Employee Relationship Management Administration Guide > Setting Up eContent Services >
Retrieving Account and Competitor News for Briefings
Siebel eContent Services allows you to include briefings about your accounts, competitors, other organizations, and so on, in your Siebel ERM application. These briefings are retrieved from data within your Siebel application, as well as from external news sources based on your organization's subscriptions with Siebel eContent Services.
As an administrator you can create account topics, which are used to associate your Siebel accounts and competitors with external content. You also can associate your organization with a news topic to display company news on the My Briefings page. For more information, see Associating Accounts and Competitors with News Topics and Associating Your Company with a News Topic.
Siebel ERM can use the account topics you create to search Siebel eContent Services for information about your accounts and competitors.
Siebel ERM uses D&B as its standard for company topics. You use the Account Topic Manager to associate accounts and competitors to D-U-N-S numbers. D-U-N-S numbers are a standard way for external content providers to index company information. If you search using an indexed term, such as the D-U-N-S number, rather than a more generic search term, such as company name, then your search results are more likely to be accurate and relevant.
NOTE: D-U-N-S numbers that have been assigned and populated to an account do not always appear. To find out if the D-U-N-S has been assigned, click the drop-down list for the DUNS field. If the D-U-N-S record has already been assigned, it appears in this drop-down list. Click OK and the D-U-N-S record appears in the field.
By associating your accounts and competitors with topics, you also gain access to Siebel Company Vocabulary, which provides access to other common company identifiers, such as its stock ticker symbol. This gives you the ability to configure portal agents to submit different search terms to different content providers—for example, the D-U-N-S number to one content provider, the stock ticker symbol to another.
For more information about portal agents, see Siebel Portal Framework Guide.
You can associate multiple accounts from your Siebel database to a single topic. This is an appropriate section when external content services consider several accounts in your Siebel database as a single entity. For example, you can have several divisions of Acme, Inc. (Acme West, Acme East, and Acme South) listed as unique accounts in your Siebel database, while an external content provider may index news based on the parent company, Acme, Inc.
You link accounts to topics using the Accounts Topic Manager screen, shown in Figure 17. The illustration shows the Accounts list at the top of a Siebel application screen. At the bottom of the screen is the Company Search list.
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Siebel Employee Relationship Management Administration Guide Published: 18 April 2003 |
