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Siebel eEvents Management Guide > Defining an Event > Event Management Process Phases >

Event Evaluation

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After the event has taken place, you will want to evaluate the event. This phase typically includes the following business tasks:

Preparing reports. Create reports on attendance, opportunities generated, and so on for senior management.
Preparing reviews of the venues and vendors. Review the venues and vendors used for the event to determine if they should be considered for future events and the reasons why or why not.
Following up on new business opportunities. Follow up with the contacts that were generated during the event.

NOTE:  You can analyze a contact's attendance frequency to target future events and determine areas of interest by navigating to the Contacts screen and choosing the Events view tab. For more information, see Siebel Sales User Guide.

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