Bookshelf v7.5: Introduction

This guide explains how to use the Siebel eEvents Management module to plan, execute, and evaluate marketing events. It includes information about setting up an eEvents Web site, and about the interactions Web users have with that site, in order to learn about and register for events.

This guide will be useful primarily to people whose title or job description matches one of the following:


Event Planners and Event Team Members	Persons responsible for planning and executing marketing events.
Marketing Administrators	Persons responsible for setting up and maintaining a marketing department. Duties include designing and managing campaigns, product marketing information, and product distribution lists.
Siebel Application Administrators	Persons responsible for planning, setting up, and maintaining Siebel applications.
Siebel Application Developers	Persons who plan, implement, and configure Siebel applications, possibly adding new functionality.
Siebel System Administrators	Persons responsible for the whole system, including installing, maintaining, and upgrading Siebel applications.
Sales and Marketing Professionals	Persons covering the relationship with clients or prospects who may be interested in attending an event.

Persons responsible for installing and configuring Siebel eEvents Management need a thorough knowledge of the architecture of Siebel eBusiness Applications and standard Siebel installation and configuration procedures. A working understanding of Siebel Business Process Designer, Siebel Communications Server, and the Siebel Marketing, eSales, eService, and eChannel applications is strongly recommended.