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Testing Campaigns Business Scenario

The marketing manager of a telecommunications company plans to roll out a campaign that targets mobile communications customers whose service agreements will expire in the next quarter. The campaign features an eNewsletter containing information on the latest wireless communications offers. The business goal is to retain the accounts of those customers by offering incentives for signing a new service agreement.

The marketing manager uses Test Email to view the content and format of the eNewsletter before it is sent to targeted customers.


 Siebel Marketing Guide 
 Published: 23 June 2003