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Sample Mappings for Contact Key Components


Table 6 describes examples of Contact Key component mappings for sample customer hierarchies.

Table 6.  Component Mappings for Sample Customer Hierarchies
Customer Hierarchy
Targeting Level Equal to Siebel Contact
Targeting Level for Campaign Load Mapping
Keys Requiring Mapping
Accounts
Contacts
Contacts
Accounts
Key 1, Key 2
Accounts
Contacts
Contacts
Contacts
Key 1, Key 2
Business Unit
Account
Decision Maker
 
 
Key 4
Customer
Customer
Customer
Key 1
Household
Individual
Individual
Household
Key 1, Key 2
Household
Individual
Individual
Individual
Key 1, Key 2
Household
Individual
Personal Account
Individual
Individual
Key 1, Key 2
Household
Individual
Personal Account
Individual
Personal Account
Key 1, Key 2, Key 3
Household
Individual
Personal Account (Bank Account)
Individual
Household
Key 1, Key 2
Organization
Decision Maker
Business Unit
Key 1, Key 2, Key 3
Organization
Business Unit
Account
Decision Maker
Decision Maker
Organization
Key 1, Key 2, Key 3, Key 4
Organization
Business Unit
Account
Decision Maker
Decision Maker
Account
Key 1, Key 2, Key 3, Key 4
Organization
Business Unit
Account
Decision Maker
Decision Maker
Decision Maker
Key 1, Key 2, Key 3, Key 4

For more information on targeting levels, see About Customer Hierarchies. For more information about eAI, see Overview: Siebel eBusiness Application Integration Volume I.


 Siebel Marketing Guide 
 Published: 23 June 2003